AIGA STL Design Show 17 — Design Connects Us

Eligibility & Rules

Categories

Branding

The year’s best-designed graphic identities for corporations, organizations, institutions and individuals are honored in this competition. Jurors will evaluate each entry’s overall quality of visual expression; they will also assess the design’s appropriateness relative to the entity for which it was created. Entries for new, repositioned or legacy brands are eligible.

Entries may include graphic identities for:

corporations, organizations, institutions, individuals

Entertaining

The year’s best works designed to amuse an audience are honored in this juried competition. It’s not about work done for the entertainment industry, but pieces designed for the purpose of entertaining—they do not sell, brand or promote anything in particular.

Entries may include:
animations, short films, websites, games (digital or artifacts), music videos and real-time experiences that are viewed on television, in the cinema, on mobile devices or on a computer, 3-D artifacts (i.e., games, books)

Promoting

This category recognizes excellence in works designed to introduce, sell or promote products, ideas or events. Jurors for this category will evaluate each work’s integrated design approach, including concept and visual elements such as typography, illustration, photography and/or information design. Jurors will also consider how well an entry fulfills its stated communications objectives.

Entries may include:
Print and television advertisements, interactive website banners or animations, giveaways, posters, invitations, announcements, direct mail, guerrilla/unconventional advertising

Informing

Excellence in works designed to display information clearly is honored in this category. Such works may deal with the presentation of quantitative information, data or spatial information; they may also be explanations of process dynamics, mechanisms in motion or cause/effect, signage, etc. Jurors for this category will evaluate each work’s integrated design approach, including concept and visual elements such as typography and illustration. Jurors will also consider how well an entry fulfills its stated communications objectives.

Entries may include:
Charts, maps, graphs, schedules, forms, specification catalogues, exhibitions, way-finding systems, themed environments, trade-show exhibits, retail spaces, sports facilities and special-event atmospherics that demonstrate the use of design elements to make the complex clear

Packaging

This category awards the year’s best-designed and redesigned consumer packaging, labels, shopping bags, single or boxed music CDs, DVDs and software packaging and gift or specialty products. Pieces may be entered individually or as a series. Jurors for this category will evaluate each work’s integrated design approach, including concept and visual elements such as typography and illustration. Jurors will also look for quality and innovation in the use of materials, and will also consider how well an entry fulfills its stated communications objectives.

Entries may include:
Consumer packaging, labels, shopping bags, single or boxed music CDs, DVDs and software packaging, gift or specialty products

Experimenting

This category is distinct from all the others and perhaps the only client involved was yourself. It’s about personal expression; your idea is the genesis of the piece. A successful “Experimental” piece would have a viral, word-of-mouth quality to it, enabling and creating a community. Its driving force would be the desire to engage the audience/user at an emotional level and provide some level of surprise or pleasure. Jurors will evaluate each work’s integrated design approach, including typography and other visual elements, information design and/or sound and motion, and its effectiveness.

Entries may include:
Animations, short films, websites, games (digital or artifacts), music videos and real-time experiences that are viewed on television, in the cinema, on mobile devices or on a computer, 3-D artifacts (i.e., games, books). Live action and feature films are not eligible.

Books/Book Covers

Jurors will evaluate each work’s integrated design approach, including concept, innovation and visual elements such as typography, illustration and/or information design.

Entries may include:
Literature and nonfiction (books you read), Text-driven books including fiction, nonfiction and poetry, Image-driven books (books you look at), Architecture, design and photography titles, Limited-edition and fine-press books (books that are objects), Collectors’ editions, fine editions and books whose quality of production, innovation or experimentation is of paramount importance (Limited-edition books must be numbered.), Instructional books and textbooks (books that teach), How-to books, cookbooks, craft and hobby books, and books used for instruction in schools-from elementary and high school texts to college, technical, and vocational titles, Reference books (books you consult), Encyclopedias, atlases, dictionaries and guides, Children’s books, Books published primarily for young audiences, not including textbooks

Student

These pieces must be produced by junior- and senior-level students enrolled in a college or university design program. Entries may consist of any type of medium. Student entries are eligible to be judged as student work in all categories.

Eligibility

Work must have been produced between February 2010 and February 2012. Contestants must work in the St. Louis Metropolitan Area.

What to submit

Information on image and media preparation available here.

Entries Due

Deadline extended to Friday, March 9, 2012 at 5:00 pm

Questions?

Contact Martin Brief at mbrief@slu.edu.