The Ruling Stands

It's time to see how your work measures up. To have your design skills evaluated down to a fraction of an inch. If you think your designs can go the distance, gather up your best work from the past 12 months and send it in. When all is said and done, you'll feel ten feet tall. When it comes to awards, the ruling stands at the 12th Annual AIGA Design Competition.

Entries Due: Friday, March 2nd, 2007. 5pm.
The call for entries deadline has now passed, thank you to all who have entered. See you Friday, April 6th at Mad Art Gallery for the show opening!


Show Date and Venue

Important Dates
Show Opening
Friday, April 6, 2007 at 7:00 pm

Show Viewing (after opening)
April 9 through 11, 2007
11am to 2pm

Show Venue
Mad Art Gallery
2727 S. 12th Street
St. Louis, 63118
At the corner of 12th and Lynch Streets in historic Soulard. Get directions.

Important Dates
Entries Due: Friday, March 2nd, 2007

AIGA St. Louis Annual Meeting:
March 15, 7:00pm at COCA
Michael Osborne Presentation (


The Rulers

Marc English

Marc English

Marc English graduated from the Massachusetts College of Art in 1986 with a degree in communication design. Prior to MassArt, he studied at Boston's Berklee College of Music. For the past 14 years his eponymous design studio has created work that has ended up in collections in Germany, Mexico, & the United States.

From his Austin, Texas studio, English has worked with clients from Paris to Los Angeles, Atlanta to Tel Aviv, in a wide variety of industries, though he prefers the areas of literature, film, & music - subjects he was raised on. His fave clients being The Criterion Collection, Chronicle Books, and The Quentin Tarantino Film Festival. Author of Designing Identity: Graphic Design as a Business Strategy, English has taught design in Boston & Austin, and currently teaches via the internet at the Academy of Art University, San Francisco. He lectures & serves as juror of design shows at every level across the U.S. & beyond.

After serving as president of the Boston chapter of AIGA, English formed the Austin chapter, served as president, founded the chapter's infamous Design Ranch & has also served on the AIGA national board of directors. He currently serves on the board of directors of the Austin Film Society, and on the advisory council of Appleton Coated Papers.

English has slept in the rain with only a blanket in the hills of Texas, sweated through jungles of Central America, snow-shoed solo across the Continental Divide in the Rockies, traversed the edge of the Sahara by camel, & lost a small chunk of leg while on the wrong side of a wave on the north shore of O'ahu. On his off days, he reads in his hammock. He has a daughter whom he loves very much.

Debbie Millman

Debbie Millman
Debbie Millman has been in the design business for more than half of her life, but it feels like a lot longer. At Sterling Brands, where she is a partner, she has designed some things she is really proud of, some things she wishes she never touched, and a lot of stuff that you have likely purchased in a big supermarket or drug store chain. She recently worked on the redesign of Tropicana, Kleenex, Case Logic and Pepperidge Farm cookies. She is also working on redesigning lots of other brands that she can't talk about yet, mostly because they are being tested with consumers in various forms of market research. Debbie loves to write and you can see the fruition of these efforts on the design blog Speak Up and in the column she writes for Print magazine. She also likes to talk. This is most evident in the classes she teaches at the School of Visual Arts, the lectures she gives around the country and on her weekly internet talk show, Design Matters.

Michael Osborne

Michael Osboune
Michael Osborne is President and Creative Director of the San Francisco-based graphic design firm, Michael Osborne Design, Inc. Established in 1981, the firm's work in corporate/brand identity, package design, and print collateral has been recognized by many competitions for outstanding design, including the West Coast Show, American Institute of Graphic Arts, and the Clios. MOD's work is on display in the permanent collections of the San Francisco Museum of Modern Art, the Cooper-Hewitt National Design Museum in New York, and the National Postal Museum in Washington, D.C. MOD's work has also been featured in Graphis, Communication Arts, The Society of Typographic Arts, American Institute of Graphic Arts, How Magazine, Print, and Step Inside Design Magazine. Michael also designed the 2002 and 2004 Love Stamps, the 2006 Wedding Stamp, and the 2006 Madonna and Child Stamp for the USPS. (

Another of Michael's passions is the fine art of letterpress printing. As his knowledge of the craft grew, so did his respect for a skill requiring dedication and diligence to create something handmade and original. In 1991, Michael opened One Heart Press, a letterpress printing shop located in San Francisco. OHP produces fine press books, corporate business systems, broadsides, invitations, and other unique printed materials. (

In addition to his professional achievements, Michael began exploring the medium of printmaking in 1992. He has since studied with master printers at Crown Point Press and Paulson Press in concentrated workshops focusing on etching techniques. Michael's creative drive has resulted in an impressive body of work, which is now available at The San Francisco Museum of Modern Art, Artists Gallery at Fort Mason. Domaine Chandon Winery hosted Michael's premiere solo fine art exhibit in 1994. Michael has since had his work exhibited in numerous galleries, including J.J. Brookings Gallery, Smith Anderson Gallery, Gallery 16, and SFMOMA's Artists Gallery.

Michael Osborne graduated with honors from Art Center College of Design in 1978. He has been a faculty member at both the University of California at Berkeley, and The Academy of Art University since 1991, and is currently a student in the Graphic Design MFA Program at the Academy. He has lectured at numerous universities and has been a featured speaker at many conferences and events, including Western Art Directors Club and American Institute of Graphic Arts events, the A.D.A.C. Envision Design Conference two years in a row, and the HOW Design Conference. In the summer of 2006, Michael was the recipient of the prestigious AIGA Fellow Award.



To be eligible for the AIGA 12 Show, your work must have been produced between December 2005 and December 2006, and all contestants must be from the St. Louis area. First, fill out the Master Registration Form. Next, attach an Entry Form face down to the top back of each entry with removable tape. Please print all your information, double-check your spelling, and make sure you complete the Project Description. You may photocopy the entry form. Click here for additional entry forms.

Signage and large, three-dimensional objects must be submitted as photographic prints. Web sites and electronic media must be submitted as screen captures. Include the Web address on your entry form for the day of the judging. A CD-ROM must be submitted for all electronic work that is not accessible via the Internet.



The following categories coincide with the national AIGA 365 design competition categories. Although categories are used to organize the entries for the judges' review, winning entries will be categorized as Honor, Best of Category, Judge's Pick or Best of Show. Student entries are eligible to be judged in all categories. Best of Show and Judge's selections will be automatically entered into the national AIGA 365 design competition.

Advertising And Promotional (business and self-promotional)

Work designed primarily to introduce, sell or display a product, idea, concept or company will be considered. Print ads, interactive banners, press kits, giveaways, posters, invitations, announcements, merchandise catalogs and related pieces are eligible.

Branding Applications and Packaging

These materials represent newly developed brands, repositioned legacy brands or established brands that are evolving in new ways. Corporate identity campaigns, logos, stationery systems and annual reports should be entered under this category.

Branding Strategies and Concepts

This category encompasses work that challenges branding formulas and strives to develop a new vocabulary for the practice. Judges will focus on the strategy behind the branding, rather than on the finished product only.

Editorial Design

These publications include magazines, newspapers, journals and newsletters which may be submitted as a complete issue or as individual tear sheets.

Environmental Graphic Design

Applications include signage, wayfinding systems, exhibition design, themed environments, retail spaces, sports facilities and special-event atmospherics.

Information Graphics

Work designed to display information clearly in an effort to raise awareness, educate, communicate news, current issues and stories or explain a concept, cause, issue or problem. Examples of work suitable for this category are charts, maps, newsletters, posters, ads, Web sites, graphs, specification catalogs, signage and wayfinding systems.

Illustration and Photography

Entries should reflect not only high-quality original images but also appropriateness of usage. Please submit entries in context e.g., articles, tear sheets, printed pieces).

Experience Design

Entries must use digital media to interactively inform, educate or entertain. Eligible entries include Web sites, CD-ROMs, computer games, kiosks, electronic exhibits and software interfaces.

Typography in Design

Typography should be the principal feature of the work's visual language and demonstrate an understanding of the possibilities for authentic typographical experimentation.

Book Design

Book entries must be available for sale or, if offered gratis, should not be used to advertise products or services or as an annual report. Books must be at least 48 pages long (except children's books). With the exception of limited edition books, print runs should exceed 250 copies. Instruction manuals and textbooks will be accepted.

In-house Design

Work guided by corporate standards for one central client. Eligible entries maybe stand-alone pieces or multiple projects, including marketing and promotion materials, space advertising, internal communications, annual reports, web design, environmental design, or multi-media campaigns.

Student Work

These pieces must be produced by junior- and seniorlevel students enrolled in a college or university design program. Entries may consist of any type of medium. Student entries are eligible to be judged in all categories.


Submission Fees

Entry Fees
$40 per entry for AIGA members
$55 per entry for nonmembers
$15 per entry for student members
$25 per entry for student nonmembers

We are now accepting payment online via Paypal. Click here for more info.
Deadline is Friday, March 2nd, 2007 at 5:00 p.m.


Free Entries for New Members

Free Entries
New membership entitles you to two free entries. Please submit your AIGA Membership Form and payment along with your entries. (Lapsed or renewed membership not eligible.)

Forms are available on-line at Please include a photocopy confirming payment with your entry materials.


Download Entry Forms

Click here to download the master entry form
Click here to download extra entry forms

Click here to download the entire 2007 call for entries.

All entries must have completed forms and entry fees payable to AIGA St. Louis. Questions? Contact Don Finke, 314-206-7885,

Deliver Entries To
AIGA Twelve Show
c/o Propaganda, Inc.
3115 South Grand, Ste 400
Saint Louis, MO 63118

Deadline is Friday, March 2nd, 2007 at 5:00 p.m.


The call for entries has now passed! Thanks to those who entered.

Company or Student Name:
Contact Number:
Note: Your email address and name will be submitted automatically once completing your order. Please include your phone number above should we have questions on your submisssions.
Type of Entries Price per Entry Quantity
Professional Member Entries $40
Professional Non-Member Entries $55
Student Member Entries $15
Student Non-Member Entries $25
Note: If you are submitting entries in more than one category, simply add your entries for one, click 'add' then 'continue shopping' to return and add more.

Solution Graphics


Frequently Asked Questions

Below is a list of frequently asked questions on the 12 Show. If your question is not listed below, please contact Don Finke at for assistance.

I'm a vendor and I want to submit work we produced. Can we enter the work ourselves?
Since the work is being judged primarily on design, we encourage you to enter the work on behalf of the designer/firm who contracted you to produce it, with their permission. You may include your name on the entry if the designer/firm agrees to that arrangement.

I want to join AIGA and get my free entries, what do I need to do?
The best way to start your new membership is to visit the national website,, and click "MEMBERS", and "Become an AIGA member". You can charge your membership with a credit card or debit card. If you choose to pay by check, please be aware that processing your new membership will take longer. Please provide documentation of your new paid membership with your show entry materials.

I've recently moved to Columbia, MO and am now under the St. Louis Chapter umbrella. The requirements say that you must be from the St. Louis area, does that include me or not?
Yes, you are included. The St. Louis chapter includes neighboring counties/regions such as, but not limited to: Cape Girardeau, MO; Springfield, MO; Columbia, MO; Kirksville, MO... If you are unsure if you're included under the STL umbrella, please contact Don Finke at

I was enrolled in school between December 2005-2006, but I graduated this year. I'm no longer a student, but I want to enter student work from that period. Do I qualify for student entry?
Yes. If the work was created between December 2005-2006, and you were enrolled as a design student as a junior or senior at that time, you can submit work in the student category.

If my work is not selected for the show, how/when/where can I get my work returned?
Submissions not selected for the exhibition will be available for pick up at the opening event on April 6th, or during gallery hours the week of April 6-14th. All work submitted will be available for pick up for one week after the close of the exhibition at The Spark, 6600 Manchester 63139. Submissions which have not been claimed by April 20 will be discarded. Please check the website ( for additional information regarding package pick-up.

I have a poster to submit, and I'd like to know if it should be framed, or if I can just roll it up and deliver in a tube.
Your work should not be framed, you can simply roll it up and deliver in a tube.

Will there be an awards ceremony at the show for the winners?
No. The winners will be clearly marked but there will no official ceremony.

I won't be able to attend the show at all, how can I find out which pieces won?
The show results will be posted online at following the event.

Does it cost anything to attend the show?
No. The show is free to everyone, there will be complimentary hors d'oeuvres and a cash bar.

I have three pieces to enter and I am also joining the AIGA at this time. For the one entry I pay for, do I pay the member fee of $40?
Yes. Please provide documentation of your new paid membership with your show entry materials.

Q Will there be an extension to the entry deadline?
No. Deadline is Friday, March 2nd, 2007 at 5:00 p.m.

Is it to late to help out with the production of the show?
No. Volunteers are always welcome, but you must be an AIGA member. If you are interested, or would like more information, please contact Don Finke at

Is the show only for those in the creative industry?
No. The show is for everyone! Creatives, clients, vendors, friends, family and anyone else who enjoys a great party.




12 show identity: Propaganda, Inc.
Design show Chair: Don Finke